Company Profile
Founded in 1993, Baozhen Wine&Spirit is a renowned professional premium wine&spirit brand service provider in China. With nearly 400 employees, the company boasts a professional operations team and a nationwide distribution network. Its sales channels cover distribution, group purchasing, live e-commerce, and other market sectors.
For over 30 years, Baozhen Wine&Spirit has adhered to its core values of "integrity in business, sincerity towards people, faith as the foundation, and humility." With the mission of "better wine for better life", the company is dedicated to enhancing the quality of life and cultural experience for Chinese consumers.
The company's founder and chairman, Pan Zhiqun, is a distinguished expert and entrepreneur in China's wine circulation field. With over 40 years of deep experience, he has achieved remarkable success in wine&spirit brand promotion and sales. He has received some of the highest honors from the China Alcoholic Drinks Association, major industry authorities, mainstream media, and brand merchants.
Baozhen Wine&Spirit is deeply rooted in the mid-to-high-end liquor market, partnering with leading domestic liquor brands such as Maotai, Shuijingfang（Swellfun）, Shede, Fenjiu, Jiannanchun, and Luzhou. At the same time, the company is expanding its global vision and accelerating its international layout by introducing world-renowned wines from France's Castel and Andre Lurton, Spain's Felix Solis, and premium spirits from the UK's Diageo and France's Pernod-Ricard to meet the diverse needs of consumers for high-quality wines.
Additionally, Baozhen Wine&Spirit actively assumes social responsibility and is passionate about public welfare. The company has donated nearly 20 million yuan in funds and materials, demonstrating its strong corporate social responsibility and commitment.
Looking to the future, Baozhen Wine&Spirit remains committed to the concept of open development and win-win cooperation. The company looks forward to partnering with more well-known global wine brands to bring consumers a richer and more cost-effective selection of fine wines, jointly creating a bright future for the wine industry!、
Company Culture
Core Value
Do business with ethics, treat people with sincerity, be trustworthy, be modest and prudent
Mission
Good wine creates a better life
Vision
Strive to be a respected beverage brand service provider
Business Philosophy
Make careful decisions, operate with integrity, pioneer and innovate, and develop together.
Core Competitiveness
Focus on the beverage industry, innovative marketing models, and complete management systems to create replica brands and create a win-win situation.
Morality, Integrity And Prudence
Over the past 30 years, Baozhen Wine has been adhering to the core corporate values of "doing business with ethics, treating people with sincerity, trustworthiness, prudence and modesty", with the mission of "good wine creates a better life", and is committed to enriching and enhancing the nobility of the Chinese public. Life taste and experience, with the highest quality and sincerity mentality, with the goal of building a first-class professional beverage brand service provider in China. After years of development, it has won the unanimous trust of consumers and partners, and has gained high market praise in the industry.
宝真酒业
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客服： 400-898-1960
总机： 0531-88010999
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